Privacy Policy - GreyPhox Digital

Effective Date: 23 May 2026

At GreyPhox Digital ("we," "us," or "our"), accessible from greyphox.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by GreyPhox Digital and how we use it.

This policy applies to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in GreyPhox Digital. This policy is not applicable to any information collected offline or via channels other than this website.

1. Who We Are (Controller)

This Privacy Policy is issued by GreyPhox Digital ("we", "us", "our"). For the purposes of the UK GDPR, we are the controller of personal data processed through this website.

2. Information We Collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

• Contact Information (Contact Forms/Enquiries): If you contact us directly or fill out a form on our website, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
• Client Data: When you engage our services (Web Design, eCommerce development, SEO, PPC, etc.), we collect information necessary to fulfill our contract, including business names, addresses, and billing information.
• Usage Data (Google Analytics): We use Google Analytics (GA) to collect information about how visitors use our website. This may include IP address and approximate location (derived from IP), device and browser information, pages visited, time spent on pages, referring/exit pages, date/time stamps, and interactions such as clicks/scrolling (depending on configuration).

3. Why We Collect Your Information (Purposes of Processing)

We use the information we collect in various ways, including to:

• Provide, operate, and maintain our website and services.
• Improve, personalize, and expand our website functionality and loading speeds.
• Understand and analyze how you use our website via Google Analytics (GA), including tracking website traffic and user behaviour, so we can improve our website and services.
• Develop new products, services, features, and functionality.
• Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes.
• Process payments for eCommerce solutions and hosting services.
• Manage hosting accounts and provide technical support.
• Find and prevent fraud.

4. Legal Basis for Processing Information (UK GDPR)

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it:

• Performance of a Contract: To provide the web design, development, and hosting services you have requested.
• Consent: Where you have given us clear consent to process your personal data for a specific purpose (e.g., marketing and, where required, analytics/cookies).
• Legitimate Interests: To improve our services and understand our audience, provided these interests are not overridden by your data protection rights.
• Compliance with Law: To meet legal or regulatory obligations.

5. Google Analytics (GA)

We use Google Analytics (GA) to help us understand website traffic and user behaviour (for example, which pages are visited, how users navigate the site, and how long they spend on different pages). We use this information to monitor performance and improve our website and services.

GA works using cookies and similar technologies to collect usage information. You can control cookies through your browser settings and you can opt out of analytics cookies by adjusting your browser settings (for example, blocking cookies or deleting existing cookies). Please note that disabling cookies may affect the functionality of this website.

6. Log Files and Analytics

GreyPhox Digital follows a standard procedure of using log files. These files log visitors when they visit websites. We use Google Analytics to monitor and analyze the use of our service. Google uses the data collected to track and examine the use of our website, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network.

5. Cookies and Web Beacons

Like any other website, GreyPhox Digital uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

6. Third-Party Privacy Policies

GreyPhox Digital's Privacy Policy does not apply to other advertisers or websites. We are advising you to consult the respective Privacy Policies of these third-party servers for more detailed information. This may include:

• Google Analytics: For data tracking and performance analysis.
• Payment Processors: For secure eCommerce transactions.
• Hosting Infrastructure Providers: To maintain server security and uptime.

8. How Long We Keep Your Data (Retention)

We keep personal data only for as long as necessary for the purposes set out in this Privacy Policy, including to respond to enquiries, provide our services, and meet legal, accounting, or reporting requirements.

Retention periods can vary depending on the type of data and why we hold it. For example:

• Enquiry data (contact form messages): kept for as long as needed to respond and manage our relationship, then deleted or anonymised when no longer needed.
• Client/contract and billing data: kept for as long as needed to provide services and as required by applicable legal/tax obligations.
• Google Analytics (usage data): kept in line with our GA settings and/or as long as necessary for analytics purposes.

9. Data Protection Rights (UK GDPR/Data Protection Act 2018)

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate.
• The right to erasure (deletion): You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

10. Data Security

We prioritize the security of your data. We implement technical measures such as SSL certificates to ensure that information transmitted through our website is encrypted and secure. However, please be aware that no method of transmission over the internet is 100% secure.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.

12. Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at:

GreyPhox Digital
Website: greyphox.com
Email: info@greyphox.com